Gazela shows ‘all you need’ in new campaign
Gazela’s summer campaign highlights what is really important, and reminds us that “a glass half full is enough to toast the simple things”. Under the motto ‘All you need’, the campaign will be featured on TV, online, billboards and in-store media from June to August.
Recently gone live, Gazela's new advertising campaign is based on a concept of appreciating life’s simple pleasures, and makes plain what is essential to be truly happy. A notably light, fresh wine which calls to friends, summertime and the outdoors, Gazela shows us that All you need is to better enjoy the good things in life, and to make them happen more often, without complicating what should be easy.
“Recent times have shown us that the simplest, most genuine things are the very best in life. Why make them complicated? This Gazela campaign reflects this light, easy-going side, knowing how to enjoy life, and appreciating something as simple as good company, the return to freedom and being able to hug people again. Making things easy is one of the brand’s goals, as evident in the new options and formats launched, which is why it was important to associate it with this idea,” explains Sogrape director João Gomes da Silva. “We are trying to reach younger consumers, who we want to show the opportunities for consumption offered by Gazela, whether in a can, in the ‘On’ version or in the regular bottle”.
The campaign, created by Fuel, is already running on television and online. In mid-July, it will go to the streets in the form of billboards and in-store media through the end of August.