Press Releases

On Portugal’s National Sustainability Day, and in the year marking 11 years since the adoption of the UN Sustainable Development Goals, Sogrape reaffirms its commitment to innovation, responsible management of natural resources, and the empowerment of people to help secure the future of viticulture.

Following the unveiling of its new identity, Papa Figos returns to Chefs on Fire, taking place on 19 and 20 September at Parque Marechal Carmona in Cascais. An official partner of the festival since 2024 and a regular presence in recent editions, the brand is further strengthening its connection with one of Portugal’s most relevant gastronomic events, reinforcing its position as the wine that accompanies great moments shared around the table. The occasion will also serve as the preview launch of its first out-of-home campaign. Built around the brand’s signature,“Something good is on the horizon”, and inspired by the birdwatching universe that defines Papa Figos’ renewed visual identity, the campaign extends the brand experience beyond the festival grounds, transporting visitors into the spirit of the event even before they arrive.

Planalto, one of the Douro’s benchmark white wines and the leader in its category, unveils a new look that strengthens its identity and establishes a more contemporary presence among consumers. With a market share of approximately 20% among Douro white wines, the brand is embarking on a new chapter focused on enhancing its distinctive assets and strengthening its connection with both existing and new segments.

September is all about the grape harvest, long late afternoons and, of course, Port Wine. International Port Wine Day, established in Portugal by the Douro and Port Wine Institute (IVDP) on 10 September, is the perfect invitation to rediscover one of Portugal’s greatest symbols, not only at the table but in the places where its history continues to be written.