Press Releases

Planalto, one of the Douro’s benchmark white wines and the leader in its category, unveils a new look that strengthens its identity and establishes a more contemporary presence among consumers. With a market share of approximately 20% among Douro white wines, the brand is embarking on a new chapter focused on enhancing its distinctive assets and strengthening its connection with both existing and new segments.

September is all about the grape harvest, long late afternoons and, of course, Port Wine. International Port Wine Day, established in Portugal by the Douro and Port Wine Institute (IVDP) on 10 September, is the perfect invitation to rediscover one of Portugal’s greatest symbols, not only at the table but in the places where its history continues to be written.

Sandeman, the world’s most award-winning Port brand in the Aged Tawnies category, presents Aged White 10 Years Old, a new release that reinforces its pioneering spirit and its ability to reinvent traditional categories. The result of a selection of white Port wines aged for over ten years, this wine combines the depth and complexity of ageing with the freshness and elegance characteristic of the finest white Port wines. With over two centuries of history, Sandeman now applies to its Aged Whites the expertise, high standards and innovation that have distinguished the brand since 1790.

This summer, Mateus Rosé, Sogrape’s iconic brand, founded in 1942, is unveiling the campaign “Refresh The Conversation”, a new communications platform that encourages Portuguese consumers to break away from routine, embrace new experiences, and create more moments of gathering and sharing.