Sogrape enters Ribera del Duero with Viña Mayor

Sogrape has strengthened its position in the Spanish market by acquiring Viña Mayor in Ribera del Duero’s ‘Golden Mile’. Their passion for wine brought the Guedes and Entrecanales families closer together, culminating in Sogrape's acquisition of Viña Mayor to develop a premium project in the region. Continuing the legacy built by Entrecanales Domecq e Hijos, Sogrape, Portugal's largest wine company, aims to develop and boost the Viña Mayor brand in Spain and international markets through its strong distribution network. Under the agreement, Entrecanales Domecq e Hijos will retain the Secreto brand, which will be its flagship brand in Ribera del Duero.

Founded in 1986 and certified as Wineries for Climate Protection in an active commitment to sustainability, Viña Mayor was one of the first companies to join the Ribera del Duero Designation of Origin. This region has been growing over the last few years and is now Spain's second-largest DO for red wines.

Since 2021, Entrecanales Domecq e Hijos' strategy has been based on reorganising its portfolio, concentrating its efforts on boutique projects with a focus on the Secreto brand in Ribera del Duero and its other projects in Cosme Palacio in Rioja, Caserio de Dueñas in Rueda, El Aeronauta in Valdeorras and Anzil in Toro, maintaining a solid presence in the premium market segment.

Click here to read more.