Evaton welcomes Kylie Minogue wines to its portfolio
Kylie Minogue Wines, the UK’s #1 Rosé brand, with sales exceeding 675k cases, have arrived on the American market in an exclusive partnership with Evaton, Sogrape's distributor in the USA.
The Kylie Minogue Wines Rosé US portfolio will launch with The Kylie Minogue Prosecco Rosé, a bright, fresh, elegantly textured sparkling Prosecco Rosé, available in select markets including California, Florida, New York, Massachusetts, New Jersey, Texas and Ohio.
“I am absolutely thrilled to be launching Kylie Minogue Rosés in America, in partnership with Evaton Inc. It’s been a dream of mine to introduce Kylie Minogue Wines to the United States so this is a special moment for me. I can’t wait for Americans to be able to enjoy, and fall in love with these beautiful rosé wines.”
“It’s our privilege to bring Kylie Minogue Wines to the United States. The stunning success in the UK is a result of Kylie’s passion to produce great wines in partnership with Benchmark Drinks’ well-established expertise. From a business perspective, we are primed for success as the US has a dynamic rosé market and the Prosecco DOC Rosé has been embraced by consumers desire for the ‘Pink Prosecco’.”
Stephen Brauer, CEO of Evaton, Inc.