Sogrape and Amorim Cork join forces in campaign to raise awareness of cork stopper recycling
Sogrape, in partnership with Amorim Cork, is promoting "A Story to Preserve" campaign, which will run from today during the Wine Fairs to raise consumer awareness of the importance of recycling cork stoppers and aims to reach around 200 points of sale in Continental Portugal and Madeira.
Cork stoppers are biodegradable and absorb CO2, but their life doesn't end once a bottle has been opened. By recycling and reusing materials, the life cycle of the cork stopper can be extended, contributing to the preservation of the environment and a better world.
This is why Sogrape and Amorim Cork, the two largest Portuguese companies in their respective sectors, have created the "A Story to Preserve" campaign, which aims to capitalise on one of the biggest visibility moments of the year in the wine category to raise consumer awareness of the importance of recycling cork stoppers.
The campaign aims to reach around 200 points of sale and will also include an area in around 40 shops where consumers can deposit their cork stoppers, which will then be sent to Amorim Cork for recycling and the start of their next life cycle in the form of countless other industrial cork applications.
According to Mafalda Guedes, Head of Corporate Communications & Sustainability at Sogrape, "protecting, respecting and preserving the places where we are is a concern that has always existed at Sogrape. This partnership with Amorim Cork responds to one of the commitments of our Global Sustainability Approach - Seed the Future - which is to advance nature conservation, with solutions based on Circularity, to pave the way for a healthier planet".
Luís Esteves, Amorim Cork's Co-CEO, said, "this is an important step in a partnership that began several decades ago, where Sogrape's demands in terms of technical performance and innovation have always been a huge motivation for all of us at Amorim Cork. This recycling initiative we are announcing today reinforces this partnership in a very illustrative way, closing the circularity of our products, which is crucial in our respective sustainability strategies."