"There’s always a good story among friends" is the new motto for Trinca Bolotas

Trinca Bolotas, the most famous acorn-fed Black Pig from the Alentejo, is rolling out its new campaign today, centred on the concept of friendship and memories shared among friends. True to its Alentejan roots, the brand is already known as a source of stories, an ice-breaker for interesting conversations and memorable moments of gathering around a table, while enjoying a glass of fine wine. These are the events that not only call to mind old stories but also create new ones.

The campaign establishes a parallel between the brand's claim that “the name alone is half a story" and the special moments friends share such as adventures, places visited, holidays, and even old romances. As João Gomes da Silva, Sogrape Board Member, explains, “this new campaign aims to recall good times shared with friends, always in the company of Trinca Bolotas, a wine that is the perfect confidant for these occasions.”

Trinca Bolotas has held on to the innovative style that defines the way it speaks to people. Its humorous and relaxed tone is aimed at the younger crowd in touch with current trends and appreciative of distinctive experiences.

Fuelled by FUEL's creativity, the new campaign builds upon the two pillars that define Herdade do Peso, and Trinca Bolotas in particular: its Alentejan roots, present at friendly get-togethers, and the urban attitude, reflected in the imagery and narrative of the film and the media materials.

The campaign airs on TV, digital, and external channels (advertising panels and sales venues) next month. The film was produced by Fast Forward.