LAN Unveils a Bold New Brand Identity: “Date un Sí”

LAN is entering a new era with the launch of its renewed brand identity.

Under the motto "Date un sí"—which translates to "Say yes"—LAN seeks to inspire people to embrace what truly matters, enjoy everyday moments, and create meaningful connections through wine.

This transformation reflects LAN’s commitment to evolving with the times while staying true to its heritage. With 50 years of winemaking excellence, the winery has redefined its strategy to foster deeper emotional bonds with consumers.

"The world and the wine market are changing at a very fast pace. At LAN, we understand the need to seek different approaches for different times," says Julio Martins, General Manager of Bodegas LAN. "After 50 years of making great wines, it is now time to also build a strong and contemporary brand with the support of Sogrape. A brand that creates an emotional connection with its consumers through the moments that LAN wines help to create. A consumer-driven brand. At LAN, we have renewed ourselves to face this new challenge with energy and optimism and to lead a new way of communicating wine, bringing us closer to the consumer.”

From refreshed branding to a consumer-centric approach, LAN’s transformation has been shaped by top industry experts, including Grávita for branding and design, The Cocktail Analysis for consumer insights, and MONO for creative execution. This holistic evolution aims to position LAN as a brand that resonates not only through its wines but also through the emotions and moments they help create.

Discover the new LAN at www.bodegaslan.com.