"There’s always a good story among friends" says Trinca Bolotas

Trinca Bolotas, the most famous acorn-fed Black Pig from the Alentejo, is rolling out its new campaign today, centred on the concept of friendship and memories shared among friends. True to its Alentejan roots, the brand is already known as a source of stories, an ice-breaker for interesting conversations and memorable moments of gathering around a table, while enjoying a glass of fine wine. These are the events that not only call to mind old stories but also create new ones.

Fuelled by FUEL's creativity, the new campaign builds upon the two pillars that define Herdade do Peso, and Trinca Bolotas in particular: its Alentejan roots, present at friendly get-togethers, and the urban attitude, reflected in the imagery and narrative of the film and the media materials.