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Sogrape Distribuição expands portfolio of spirits

Sogrape Distribuição expands portfolio of spirits

Diplomático rum, Nordés gin and Canaïma gin are the novelties

Sogrape Distribuição has expanded its portfolio of spirits, following a growth strategy which will soon offer three brands in the premium segment: Diplomático rum, Nordés gin and Canaïma gin.

These new options are a vote of confidence from two new internationally renowned partners in the spirit industry: Osborne, with Nordés gin, and Destilerías Unidas S.A., with Diplomático rum and Canaïma gin. These brands will enrich Sogrape Distribuição’s offering in spirits and consolidate its profile, which has been marked from the outset by quality and diversity.

One of the new acquisitions is Diplomático rum, a super premium rum brand from Venezuela, distinguished by its unmatched flavour which has afforded it the industry’s most important awards and consumer recognition worldwide. Created and produced by the company Destilerías Unidas S.A. (DUSA) since 1989, Diplomático is a European leader in Super Premium Rum, and was distinguished in 2021 by Drinks International as one of the top three Most Trending Rum Brands. Recognised for the major impetus it has given to the growth trend in Premium Rum consumption, Diplomático was also awarded Spirit Brand of the Year by Wine Enthusiast, and is currently found in more than 95 markets.

Also produced by DUSA, Canaïma is a gin of unique profile originating from the Amazon, which uses exotic herbs gathered by hand by indigenous tribes from this forest, resulting in remarkable, completely one-of-a-kind flavours. It is produced in a sustainable distillery in small batches of 500 litres to ensure greater control and precision in every detail of the process. Created in 2019, the brand reinvests 10% of global sales in the Amazon, in conjunction with a social responsibility project in close collaboration with NGOs who protect local indigenous tribes.

Canaïma was created in collaboration with Simone Caporale, a key figure in the industry and co-founder of the London bar The Artesian, in the Langham Hotel, ranked four consecutive times as the world’s best bar by The 50 World’s Best Bars. The cocktail strategy conceived for the brand by Simone helped to promote it in the sector, making this sustainable gin proudly produced in the Amazon and a small success worldwide.

From Osborne comes Nordés, a leading Premium Gin in Spain uniquely distinguished by using wine-based alcohol from the Alvarinho grape variety, together with grain alcohol. This particularity gives it a denser structure with hints of fruit, but smooth and fresh at the start, making it quite pleasant and easy to drink. Nordés is a brand produced in Galicia with ambitions to expand globally, which is why the producer Osborne chose Sogrape Distribuição as its new partner to better capitalise on the Portuguese market.

Sogrape Distribuição embraces this challenge with great expectations, reinforcing the service offered to its customers with new, differentiated and prestigious products in the Premium Gin and Rum segments.

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