When The World Is Your Destination, Mateus Is Your Passport
Mateus rolls-out the ‘Mateus World Tour’ 2025 limited edition
Mateus proudly unveils its latest limited edition release, Mateus World Tour, a tribute to travel and cultural diversity that brings together Mateus lovers across the globe. Under the motto “When the world is your destination, Mateus is your passport,” this special edition explores an uncharted latitude of the brand’s universe, dressing its iconic packaging in a travel-inspired visual expression that evokes the spirit of discovery and freedom.
Building on the success of previous editions, Mateus returns with a statement highlighting its international footprint and lasting relevance among consumers worldwide. This release embraces the spirit of exploration, celebrating the many countries where Mateus is enjoyed. This edition stands as an invitation to discover new places and experiences. A true symbol of global connection, Mateus brings people and cultures together in moments of celebration and relaxation.
“With over 80 years of history, Mateus has been a companion for generations of consumers through milestones, reunions, and celebrations. Its journey is rooted in the ability to remain modern and close to its consumers without losing its core identity. Mateus connects people, cultures, and generations — and this limited edition is a perfect reflection of that. We want to keep inspiring spontaneous celebrations and create experiences that transcend borders,” says Filipe Gonçalves, Chief Marketing Officer at Sogrape.
Available in the versions Mateus Rosé Original, Mateus White, and Mateus Medium Sweet, this exploration-dedicated limited edition features packaging adorned with iconic national symbols representing key markets where Mateus has a strong presence — including Portugal, the United Kingdom, France, Spain, Italy, Brazil, and Romania — reminiscent of passport-style stamps and imagery, sparking memories and wanderlust.
The sleeve for this limited edition is made from recycled plastic and designed for easy separation of materials, facilitating the recycling process, while reinforcing the brand’s commitment to sustainability.
