Porto Ferreira Celebrates Christmas with Exclusive Labels Inspired by Portuguese Culture
This Christmas, Porto Ferreira, one of the most prestigious and historic Port Wine houses, is unveiling a special edition celebrating Portuguese culture and highlighting its commitment to sustainability.
The Tawny, White, and Ruby labels feature traditional Portuguese embroidery, paying tribute to Portugal’s rich cultural heritage. For the occasion, Porto Ferreira replaced the usual individual boxes with a reusable ribbon, specifically designed for those looking to offer a thoughtful gift during the holiday season. This choice underscores the importance of adopting more sustainable behaviors and using materials with longer life cycles, thus aligning with the principles of circular economy. This initiative follows the brand’s earlier decision to make its classic wine bottles lighter, reducing their weight from 485 grams to 420 grams, resulting in a 13% reduction in carbon emissions per bottle, compared to previous versions.
In celebration of the holiday season, Porto Ferreira is gifting the first customers purchasing a bottle of Tawny, White, or Ruby Port Wine with a visit to the historic Ferreira Cellars, in Vila Nova de Gaia*. This experience offers a genuine immersion into the origins and legacy of Porto Ferreira, as well as into the life and work of Dona Antónia, the iconic figure whose vision and determination transformed the Douro Valley into the renowned region it is today.
“This special edition strengthens Porto Ferreira's connection to traditional Portuguese culture and its commitment to more sustainable practices. This year, in line with this goal, Porto Ferreira is presenting a solution that eliminates the traditional packaging, while maintaining an elegant presentation, making it an excellent gift option for these holidays. The inclusion of visits to the Ferreira Cellars also aligns with the essence of Porto Ferreira, which is based on fostering connections and creating meaningful moments with family and friends,” says Filipe Gonçalves, Chief Marketing Officer at Sogrape.
*Offer valid for the first 3,000 customers purchasing a bottle of Porto Ferreira Tawny, White, or Ruby between 21 October, 2024, and 28 February, 2025, at authorized retailers. For more information, simply scan the QR Code on the labels.
