Silk & Spice And Sandeman Shine in Times Square, New York
Silk & Spice, one of the fastest-growing red blends in the United States, and Sandeman, the historic Port Wine house, have just taken over Times Square, in New York City, with a campaign celebrating authenticity and the pioneering spirit. Over a period of 12 months, at one of the world’s most iconic locations, these two brands will captivate millions of people daily.
The campaign is displayed on a 15-story digital screen at 1552 Broadway, between the 46th and 47th Streets, turning Silk & Spice and Sandeman into the stars of a breathtaking visual experience. With four interconnected screens, the campaign alternates between the two brands, highlighting their stories and wines. This initiative places Portuguese wine at the forefront of the international stage and stands as a bold statement about its future in the global market.
Filipe Gonçalves, Chief Marketing Officer at Sogrape, highlights: “The presence of Silk & Spice and Sandeman at the iconic Times Square is a remarkable achievement reflecting the international recognition of these two brands. This campaign symbolizes our commitment to breaking boundaries, elevating the quality and global projection of Portuguese wines by combining tradition and innovation in a unique and memorable celebration.”
Silk & Spice, a wine brand known for honoring the sense of adventure, wisdom, and bravery of Portuguese sailors, celebrates the Age of Discovery, drawing inspiration from the maritime routes that led them to explore new worlds. Introduced in 2016, Silk & Spice has been a success story ever since, attracting consumers eager to discover new wines and experiences.
Additionally, Sandeman, recognized as the world’s most awarded Port Wine brand and a leader in the U.S. market, represents centuries of tradition and excellence. The iconic figure of "The Don," with his black cape, symbolizes the sophistication and innovation that have made the brand a global reference, appealing to both younger generations and long-time enthusiasts.
With this high-impact initiative, Silk & Spice and Sandeman reinforce their roles as global ambassadors of Portuguese wine. By celebrating the combination of cultural heritage with contemporary vision, they bring the authenticity of Portugal to the heart of New York, forging an unforgettable connection with a global audience.
