Sogrape Distributes Illva Saronno In Portugal
Sogrape is the new exclusive distributor in Portugal of all Illva Saronno spirits, strengthening its portfolio and commitment to offering the best spirits to consumers in the Portuguese market.
Sogrape Distribuição expands its portfolio with the integration of Illva Saronno spirits. This partnership means Sogrape is now the exclusive distributor of the leading brands Disaronno, the world's favourite Italian liqueur, Disaronno Velvet, and Tia Maria, the coffee liqueur par excellence, in the Portuguese market.
Gonçalo Sousa Machado, CEO of Sogrape Distribuição, says “We are pleased to contribute to the expansion of Illva Saronno's presence in Portugal and to diversify and strengthen our portfolio with another addition of excellence, that reinforces our commitment to offering the finest spirits to consumers in the portuguese market”. “Illva Saronno's commitment to quality and tradition aligns seamlessly with Sogrape Distribuição's dedication to providing our customers with an unparalleled selection of premium products”, he adds.
"Portugal is a strategic country for Illva Saronno and one of the pillars of our development plans for the European region. Thanks to its business expertise, strong presence and market leadership, Sogrape represents the right partner for Illva Saronno to develop our brands. We're very excited to consolidate this partnership that began a few years ago for the distribution of their brands: Mateus, Offley and Sandeman in Italy", says Alvaro Escribano, Sales Director EMEA at Illva Saronno.
The Illva Saronno brands have been available in the Sogrape Distribuição portfolio since 1 October.