Trinca Bolotas Rolls Out New Campaign With Salvador Martinha

Trinca Bolotas is unveiling its new communication campaign under the theme “Ask for Stories”, where wine sets the stage for conversations, laughter, and shared stories at the table among friends. With this campaign, the brand reinforces its lighthearted, fun, and authentic identity, solidifying its positioning within the realms of humor and gastronomy.

Comedian Salvador Martinha stars in the campaign film as a storyteller at a dinner party with friends. The unexpected twist? All the guests share one quirky trait: they snort like pigs when they laugh. The result is a playful and engaging portrait that captures the essence of Trinca Bolotas—a wine designed to spark conversations, induce laughter, and turn simple meals into unforgettable memories.

“We want Trinca Bolotas to remain the natural choice for those who value authentic moments at the table—among friends and in good spirits. This campaign strengthens precisely that vision, showing that wine can be relaxed and irreverent, while deeply connecting to the emotions we share with the people we love most,” says Filipe Gonçalves, Chief Marketing Officer at Sogrape.

The Creative Direction of the campaign is helmed by Stream and Tough Guy, with production by 78 Films—partners who helped bring the brand’s playful and authentic tone to life, and relies on Initiative for strategic media definition and amplification across different media.

More than just a wine, Trinca Bolotas is an invitation to celebrate life with humor and authenticity, turning every meal into a story worth remembering. The campaign will run across television, outdoor advertising, digital, and point-of-sale platforms, highlighting the brand’s key assets: the Alentejo black pig, its vibrant orange color, and its distinctive lettering.