Today is World Creativity and Innovation Day, a date that invites organizations to reflect on their role in transforming ideas into solutions with real impact. At Sogrape, innovation contributes to meeting current challenges and preparing the company for the future, with an impact throughout the value chain.

In recent years, this commitment has translated into growing employee involvement, an increasingly close relationship with the startup ecosystem and Sogrape's consistent presence in external innovation forums. More than numbers, this journey reflects a culture of curiosity, experimentation and continuous learning, where testing, measuring and evolving are part of the process.

From vision to experimentation: innovation linked to business

One of the main characteristics of Sogrape's approach to innovation is its direct link to concrete business challenges. Pilot projects—either ongoing or already completed—demonstrate how emerging solutions can be applied across different stages of the value chain, from viticulture to consumer engagement, including commercial areas.

In viticulture, technology is enabling new levels of knowledge and control over critical factors for grape quality. Continuous and detailed monitoring of the territory allows for more informed decision-making, especially in a context marked by climate change and the need to adapt.

In the areas of Sales and Distribution, the application of artificial intelligence has demonstrated its potential to support complex decisions, such as forecasting demand and optimizing prices and promotions, reinforcing commercial effectiveness based on data.

In the relationship with consumers, innovation has been a lever to promote more conscious behavior in line with sustainability objectives, exploring new ways of involving people in responsible and measurable practices.

Innovating is also learning

Not all projects follow the same path - some move on to implementation phases, others end their cycle - but they all contribute to the same goal: generating knowledge, testing limits and informing future decisions. Innovation at Sogrape is as much about the results achieved as it is about learning along the way.

This way of working strengthens the connection between internal teams, external partners and the innovation ecosystem, promoting a collaborative and pragmatic approach, where experimentation is done with purpose and rigor.

An ongoing commitment

On Innovation Day 2026, Sogrape celebrates the projects, the partners and, above all, the people who make it possible to turn ideas into real impact. Innovating is an ongoing process, and it is in this constancy, made up of curiosity, connection to the business and the will to do better, that the company's future is built.